The story of One8 began with Kohli's jersey number, 18. Instead of simply using the number, he created the name One8 and launched it as a lifestyle and sportswear brand. The idea was simple: create products that reflect the fitness, discipline, and active lifestyle he is known for.
What makes One8 interesting is that it was not built overnight. The brand grew because people already trusted the person behind it. Fans had seen Kohli's journey from a talented young cricketer to one of the fittest athletes in the world. One8 became an extension of that image.
Over the years, the brand expanded beyond clothing into shoes, accessories, fragrances, and even restaurants. It showed how a strong personal brand can open doors to different businesses.
The biggest lesson from One8 is that branding is not just about logos or advertisements. It is about building trust over time. Virat Kohli's success with One8 reminds us that when people believe in a person, they are often willing to believe in the brand that person creates.
Anu Thomas
Raipur | Chhattisgarh | India
Friday, 5 June 2026
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